Zaragoza, Spain, Sep 28 (EFE).- Spain’s worldwide information company EFE is present process a metamorphosis to supply new merchandise underpinned by an modern and transversal method all of the whereas upholding the standard of its data, the group’s president Gabriela Cañas instructed the World Information Media Congress Wednesday.
In her handle to the congress, which has convened as much as 1,500 media leaders from 80 nations within the Spanish metropolis of Zaragoza, Cañas mentioned EFE was adapting to satisfy the wants of its purchasers and was inserting specific emphasis on multimedia codecs.
The convention, inaugurated by Spain’s King Felipe VI earlier Wednesday, started with the displaying of an EFE-produced video with audio and photographic components that resumed the yr’s protection to this point, together with the current loss of life of Queen Elizabeth II.
The video’s content material included first-hand reporting of pure disasters, notable present occasions, sporting moments and battle captured by the EFE’s 2,000 professionals from throughout the globe.
“We imagine that the media wants an increasing number of high quality, particularly inside these subscription fashions, the place it is extremely necessary that the general public has confidence within the model and within the information we give them,” Cañas instructed the convention.
“On a way more sensible degree, we now have needed to adapt to the brand new calls for of our prospects, web sites and digitization have moved us to do far more multimedia formatting.”
EFE has undergone inner modifications to its workflow and organizational construction, together with within the audiovisual sector, a strategic tack, Cañas mentioned, that doesn’t come at the price of high quality.
And whereas EFE has positioned appreciable concentrate on honing audiovisual merchandise, it is usually devoted to areas of relevance and excessive demand, similar to materials on the surroundings and well being.
“Transparency, as nicely, is one thing we now have by regulation” as a public firm, Cañas added. “We’re very comfy with that.”
EFE’s dedication to social sustainability was additionally highlighted within the handle, underlined by the company’s providers similar to Efeminista and Efeverifica, its fact-checking division, and by the range of its workforce, with journalists representing 60 nationalities, in addition to its gender equality figures.
Confronted with the challenges of disinformation, the president of EFE confused that the company has at all times mixed high quality journalism with immediacy, and highlighted the work of verifying content material with Efeverifica.
Whereas acknowledging that Efeverifica was a supply of revenue for the company, Cañas mentioned the final word goal of the division, a member of the Worldwide Reality-Checking Community, is to convey “new issues”’ to society and pointed to its work dismantling faux information, which she described as “ticking time bombs in opposition to democracy.”
EFE is now working to increase this service into the Americas and provide programs on verification at universities.
Different components of EFE’s transformation technique consists of sponsored occasions, collaboration initiatives and podcasts similar to its newest manufacturing with Amazon Music, Tabú Psychological.
Cañas concluded her speech stating that EFE journalism would underpin the company all through its transformation.EFE
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