Paris Financial Growth Corp administrators at a gathering Tuesday awarded a bid for the event of an improved web site to a neighborhood agency and obtained an replace on a branding undertaking together with the Metropolis of Paris and the Lamar County Chamber of Commerce.
Domestically owned DeadCat Media got here in each as low bidder at $20,000 and the agency Government Director Maureen Hammond beneficial from three proposals. The opposite two bids got here in at roughly $30,000 every, one from 365 Whole Advertising and marketing and the opposite from the Dealey Group.
“Useless Cat Media already has movies and images and wouldn’t must exit and get these, so I feel that goes a great distance,” Hammond mentioned. “Plus they’re concerned in the neighborhood and would be capable to view the web site from that perspective.”
Hammond gave a short report on the progress of North Star Branding, the agency contracted to supply a unified advertising technique for Paris.
“We not too long ago held three (Zoom) conferences with agency representatives to work via the findings from these inner and exterior surveys,’’ Hammond mentioned of a steering committee composed of representatives from the three entities concerned.
Of 5 steps within the course of – group enter, analysis, technique formation, artistic course of and implementation – Hammond mentioned the group is now within the technique formation course of.
“Subsequent steps will probably be a smaller committee that can work via the artistic course of,” Hammond mentioned.
Later, Hammond mentioned the artistic course of ought to take 4 to 6 months with a report anticipated by the top of the 12 months to start the implementation section.
Finishing her report back to the board, Hammond famous that summer time intern Madison Brown is finishing her work.
“She did a unbelievable job engaged on a number of initiatives,” Hammond mentioned, including that Brown assisted with the group’s first e-newsletter, designed flyers for social media posts and has imputed survey knowledge collected from data from industrial survey visits.
After virtually an hour in govt session to debate initiatives by the code names Rocket X, Crimson Oak and Crimson Maple, administrators took no motion.
