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‘Smear marketing campaign’: Dealing with criticism over big-ticket fundraiser, Mark Sutcliffe pushes again towards Horizon Ottawa


Mark Sutcliffe mentioned it is “bogus” to border his occasion as cash-for-access.

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It’s totally inside election guidelines for a mayoral hopeful to function at an occasion just like the one held for Mark Sutcliffe final Saturday, the place attendees had been invited to donate $1,200 — the marketing campaign most — and spend a couple of hours with the candidate at a Lansdowne condominium throughout a Redblacks soccer recreation.

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Sutcliffe argued in an interview Tuesday it was a traditional fundraising occasion that he’s now defending as a result of a registered third-party advertiser within the municipal election is concentrating on him with an “American-style smear marketing campaign.”

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Following Sutcliffe’s fundraiser, Horizon Ottawa flagged in vital social media posts and a press launch a column Sutcliffe penned within the pages of the Ottawa Citizen in 2016, criticizing the then-governing provincial Liberals’ engagement in fundraisers the place tickets bought for hundreds of {dollars} granted companies entry to authorities decision-makers, and the principles that allowed that to occur.  

Horizon Ottawa’s Sam Hersh mentioned the group is concentrating on the follow, not essentially the individual, within the case of this fundraiser. Whereas Horizon has endorsed Sutcliffe’s rival, Catherine McKenney (who makes use of they/them pronouns), and is campaigning in assist of their election, Hersh mentioned Horizon’s response would have been the identical had McKenney held an occasion like this one.

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Sutcliffe argued there’s a transparent distinction between his current fundraising occasion and people he criticized in his column, “which was about precise firms paying to attend fundraising occasions … the place they’d meet with cupboard ministers who would make choices about their recordsdata and would spend big quantities of cash,” he mentioned.

“It was about provincial and federal politics. It wasn’t about municipal politics. The foundations that we’ve got in place now don’t enable firms to donate to political campaigns. These are people, members of the neighborhood, neighborhood leaders,” he mentioned of those that attended his Saturday fundraiser. The occasion web page lists a $1,200 “attendance price,” which Sutcliffe mentioned he believed was solely a suggestion and that there was a spread of quantities donated, under the utmost, by those that attended.

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Based in 2020 as a “progressive, municipal-focused grassroots group,” Hersh mentioned a giant a part of what Horizon Ottawa does is push the place it sees a necessity for reform similar to “reducing marketing campaign contributions, making elections extra democratic and clear and taking large cash out of politics.”

Sutcliffe, for his half, mentioned it’s “bogus” to border his occasion as cash-for-access, which is how Horizon has described it publicly.

“I’m assembly with folks all around the neighborhood always all through this marketing campaign. Anyone who desires to satisfy with me, I’m completely satisfied to speak to them,” he mentioned. As for the affect of a $1,200 donation, Sutcliffe mentioned the concept that this might affect his decision-making is “ridiculous.”

“I’ve labored very, very exhausting on this neighborhood. And I’ve a protracted monitor document as somebody who tells it like it’s and makes choices primarily based on the proof and primarily based on what’s proper for the neighborhood.”

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Evaluating Horizon Ottawa to the political motion committees (PACs) energetic in U.S. politics, Sutcliffe argued the group has been attacking him because the starting of his marketing campaign.

“However now they’re attacking neighborhood leaders, and that’s the place I draw the road. I say sufficient is sufficient to that,” mentioned Sutcliffe.

“They’re going after enterprise leaders and neighborhood leaders the place there isn’t any battle of curiosity. They’re merely individuals who care about the way forward for Ottawa and wish to assist a politician who shares their imaginative and prescient,” he mentioned,

“These are individuals who may donate $1,200 {dollars} to most cancers analysis or donate $1,200 {dollars} … or extra to the Boys and Women Membership,” mentioned Sutcliffe. “No person talked to me about something to do with metropolis enterprise or something like that …. that is regular for a fundraising occasion of any variety, political or in any other case, the place individuals who care a few specific initiative get collectively, they make some donations, they’ve a pleasant time collectively after which they transfer on.”

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There are two third-party advertisers registered up to now in Ottawa’s municipal election: Horizon Ottawa and the Marketing campaign Life Coalition. They’re allowed to spend as much as $25,000 through the marketing campaign, settle for donations — together with from builders and unions, who can’t donate on to candidates — and marketing campaign for or towards folks working for election. Horizon has already endorsed a slate of council hopefuls, in addition to McKenney, and will likely be backing sure faculty board trustees in a later announcement.

Along with election guidelines, Sutcliffe confirmed that Saturday’s fundraiser aligned with a self-imposed rule he’s set for contributions to his marketing campaign, which lives on his web site: that donations from the homeowners and executives of improvement firms and unions in addition to their members of the family, gained’t be accepted, to make sure there’s no actual or perceived battle of curiosity.

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Not one of the occasion attendees, nor its three organizers — industrial actual property lawyer Daniel Fernandes, businessman Peter Hudson, and sports activities entrepreneur Jeff Hunt — fall into these classes of individuals whose donations his marketing campaign gained’t be taking, Sutcliffe mentioned. Fernandes mentioned through electronic mail that Sutcliffe’s marketing campaign made it very clear to him to not invite any developer shoppers, a route he revered.

“We’ve set the best commonplace and we’re sticking to that commonplace,” mentioned Sutcliffe of his contribution regime, noting that his marketing campaign is the one one to rule out union donations. 

Requested about this — McKenney has solely mentioned they gained’t take developer donations — McKenney mentioned union executives and builders aren’t equal, of their eyes, with the previous being elected to their roles by staff, and attempting to realize “honest wages, price of residing will increase, higher working situations,” whereas the latter are usually coming to metropolis corridor asking for planning permissions that contain the potential for “vital, monetary private achieve.”

As for Horizon Ottawa’s exercise within the marketing campaign, McKenney mentioned they don’t have any management over third-party advertisers, and there’s no direct involvement between any of these advertisers and their marketing campaign crew. Requested how they really feel about Horizon’s third-party campaigning, McKenney was non-committal.

“There are a number of third-party campaigns. It is part of the election course of. I’ll not agree with … the coverage to permit it, nevertheless it’s there.”

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