Monday, August 22, 2022
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Stadium naming-rights sponsorship is scrapped



Following discussions lasting over ten hours on Thursday, the naming-rights sponsorship of Actual Mallorca’s stadium has been withdrawn.

The settlement to pay Actual Mallorca 1,815,000 euros over two years to call the stadium Go to Mallorca was brokered by the PSOE president of the Council of Mallorca, Catalina Cladera, and her social gathering colleague, Andreu Serra, the tourism councillor.

Opposition to the deal was such that one of many three events that comprise the ruling administration on the Council, Més, threatened to interrupt the coalition of PSOE, Més and Podemos.

Més have argued that, given the numbers of vacationers that Mallorca is attracting – virtually again to pre-pandemic ranges – and political settlement to deal with tourism sustainability, this type of tourism promotion was each pointless and opposite to sustainability rules.

On the finish of the all-day assembly, Cladera defined that the Council will preserve its monetary help for Actual Mallorca however {that a} new “cooperation framework” can be established. A brand new identify for the Son Moix stadium can be proposed, one that’s “linked to social and sporting values ​​that symbolize Mallorca”.

This represents an enormous climbdown for Cladera, who had been insisting that the naming-rights deal wouldn’t be rescinded. Actual Mallorca have but to reply to the end result of the assembly.

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