In keeping with studies, pop star Taylor Swift is the front-runner to take the NFL halftime present for subsequent yr’s Tremendous Bowl 57.
The NFL introduced Friday that the league was teaming up with Apple Music for the approaching Tremendous Bowl.
“We’re proud to welcome Apple Music to the NFL household as our new companion for the enduring Tremendous Bowl Halftime Present,” mentioned Nana-Yaw Asamoah, SVP of Associate Technique for the NFL. “We couldn’t consider a extra applicable companion for the world’s most-watched musical efficiency than Apple Music, a service that entertains, conjures up, and motivates tens of millions of individuals world wide via the intersection of music and expertise.”
In keeping with Selection, insiders say {that a} Taylor Swift NFL Halftime Present is just about a completed deal. And with the halftime leisure skewing closely towards rap performers for the final a number of years, it is likely to be time for a slight change in route.
Dr. Dre performs with Snoop Dogg within the Pepsi Halftime Present throughout the NFL Tremendous Bowl LVI soccer sport between the Cincinnati Bengals and the Los Angeles Rams at SoFi Stadium on February 13, 2022, in Inglewood, California. (Cooper Neill/Getty Photos)
Swift has been a significant proponent of Apple Music and has debuted lots of her latest songs there. And whereas she did have a dust-up with the service over royalties, she additionally praised Apple for resolving the difficulty.
Then there may be the Pepsi connection or lack thereof. With the tip of the Pepsi partnership for the NFL’s huge halftime present, that would simply open the door for Swift, who had joined Coca-Cola as an alternative of Pepsi, a contract that made her a nasty match for a present sponsored by Pepsi.
Swift can also be set for a significant live performance tour, and the halftime present has typically been a precursor to an artist’s subsequent tour.
Taylor Swift attends ‘In Dialog With… Taylor Swift’ throughout the 2022 Toronto Worldwide Movie Competition at TIFF Bell Lightbox on September 09, 2022, in Toronto, Ontario. (Amy Sussman/Getty Photos)
So, the celebrities appear to be aligning for Swift to hitch the NFL this coming yr.
Swift has just lately received one other doubtful plaudit after taking criticism for being one of many worst international warming offenders for consistently flitting in regards to the world on non-public jets.
The “Shake It Off” singer has additionally advocated for a rising record of maximum, left-wing causes.
In June, as an illustration, Swift blasted the U.S. Supreme Courtroom for its determination to overturn Rove v. Wade and claimed the courtroom “stripped girls of their rights.” Final yr, she jumped in to endorse dropping Democrat Terry McAuliffe in Virginia’s race for governor. And throughout the 2020 marketing campaign for president, she campaigned for Joe Biden and criticized Donald Trump and his voters. She was a loud and fixed critic of the Trump administration.
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