‘Har Ghar Tiranga’ marketing campaign by the Centre to commemorate 75 years of the nation’s Independence has helped enhance demand for the tricolour as flag makers and merchants are witnessing a surge so as and gross sales of the nationwide flag.
Flag producers additionally hailed the central authorities’s choice to permit corporations to spend their CSR (company social duty) funds for the marketing campaign.
“There was unprecedented demand for the nationwide flag this 12 months. I’ve not seen such a requirement within the final 16 years of my enterprise. We’re nonetheless receiving enquiries however now we have to say no a few of them on the final minute. We have now already equipped 10 lakh items of the nationwide flag and gross sales had been bolstered by the Har Ghar Trianga marketing campaign,” Mumbai-based The Flag Firm co-founder Dalvir Singh Nagi informed PTI.
Raju Halder, one other flag maker in West Bengal’s Howrah district, stated the 20-member labour pressure of his manufacturing unit is busy delivering orders.
“As in comparison with orders delivered final 12 months, demand for the nationwide flag this time has soared manifold, and labourers are working day and night time to satisfy the demand,” he stated.
Indian postal division can also be promoting the nationwide flag on-line for simple procurement, and claimed it has “acquired an excellent response”.
A number of company homes and PSUs officers stated they’ve undertaken particular efforts to have a good time and promote the marketing campaign.
In a latest round, the company affairs ministry stated the marketing campaign aimed to invoke the sensation of patriotism within the hearts of individuals and promote consciousness in regards to the Indian nationwide flag.
“Spending of CSR funds for the actions associated to this marketing campaign corresponding to mass scale manufacturing and provide of the nationwide flag, outreach and amplification efforts are eligible for CSR actions,” the round stated.
