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A quick histroy of the Pitti Immagine Uomo trend present. 

From the late nineteenth century till the present day, prestigious luxurious Italian trend manufacturers have allowed Italy to constantly dominate the style trade.

Within the Nineteen Sixties, celebrities corresponding to Audrey Hepburn and Jackie Kennedy have been adorned in Gucci, whereas within the latter a part of the century, Beyonce, Madonna, and Girl Gaga might be seen sporting designs by Versace, Armani, and Dolce & Gabbana.

Prior to those superstar endorsements, a Florentine businessman named Giovanni Battista Giorgini held a trend present in Florence in 1951 with dedication to determine Italy amongst the world of design. 

Initially known as the “First Italian Excessive Trend Present”, Giorgini arrange the present at his home in Florence, known as Villa Torrigiani. Designers have been invited from world wide to view the most recent Italian fashions. The identify was finally modified to “Pitti Uomo” and the placement of the occasion was modified twice.

The primary time in 1972 to Florence’s Grand Lodge and at last in 1982 to the Fortezza da Basso (Fortress of Saint John the Baptist), the place it continues to be held to at the present time. 

The shift of Italian trend within the Seventies and Eighties to ready-to-wear garments allowed for important modifications in Italian trend. Manufacturers corresponding to Miu Miu (created by Miuccia Prada) and Geox hit the market and allowed for extra inclusivity as they have been extra economical for the common shopper. In the event you have a look at the Pitti Uomo web site, that is precisely what you’ll see.

Easy but trendy button-ups are proven from manufacturers corresponding to Alley Docks 963, a model from Piemonte. 070 STUDIO, additionally from Piemonte, self-describes as a “frantically elegant spirit”, with rustic photographs of a scruffy but stylish man adorned in double-breasted coats and leather-based jackets.

The model Pantofola D’Oro 1886 was created again in 1886, however it wasn’t till 1950 that the son of the creator, Emidio Lazzarini, patented the extremely comfortable shoe for added consolation throughout sports activities.

The key was the calf leather-based used within the insole to create the plush inside. It was in a while when Juventus participant John Charles known as it the “golden slipper” that it acquired its identify and worldwide recognition. 

Their Instagram has the trendy day eclectic aesthetic nailed. The feed makes use of heat tones and uncooked collages to show among the featured designers and traits with in depth descriptions of the totally different model’s beliefs.

As beforehand talked about, the web site additionally options this stuff, however with totally different subsections corresponding to billboards, galleries, exhibits, and Pitti Via the Ages which breaks down the totally different kinds of the time intervals.

Some of the spectacular sections is Stroll Via: Dynamic Angle, which is a collection that chooses key items from the worldwide designers. A few of the options embody Museum the Unique, which options designs which can be fully biodegradable in 3 years.

One other model is Ben Sherman, which is modeled after American Ivy league designs and has an individualised search for every shirt. The present exhibitions and designers intensify the added comfortable edges to the rugged masculine look. 

At the focus of world trend innovation is an occasion that redefined male trend. Steering away from heteronormative put on, Pitti Uomo spotlights totally different designers that place emphasis on inventive liberation. A few of the kinds even have undertones of androgyny, corresponding to having a boxy model or utilizing darkish colours. 

Major Ph: Elena.Katkova /



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