• Brings proper digital transformation expertise to the position
• Joind workforce of knowledge scientists and information/know-how consultants

Ikano Perception, a part of the Ikano Group owned by IKEA’s Kamprad household has introduced the appointment of ST Chua (pic) because the Regional Enterprise Director SEA, primarily based of their Kuala Lumpur regional head workplace.

Ikano Perception specialises in superior retail and sustainability analytics, supporting companies reminiscent of IKEA for over 10 years. Working throughout Malaysia, Singapore, Thailand and Philippines, Ikano Perception harnesses information, know-how and superior analytics to ship actionable insights to companies.

The agency describes Chua as bringing simply the correct digital transformation expertise to this position, along with his background as a company enterprise specialist.

“I’m very excited to be becoming a member of Ikano Perception at this level of outstanding development for them in our area. Their information transformation and analytics capabilities are delivering worth to companies world-wide, and I’m wanting ahead to serving to them make an actual distinction to organisations right here in Southeast Asia,” mentioned Chua.

Previous to this Chua was heading PETRONAS Dagangan’s digital transformation “SWAT workforce” TipTop, the place his achievements included streamlining upkeep processes to considerably scale back tools downtime at retail gasoline stations nationwide, and introducing an inner tremendous app for sellers throughout 1060 stations. Earlier than Petronas, he was instrumental within the establishing of Sunway’s company enterprise capital arms, Sunway Ventures and Solar SEA Capital.

Chua possesses a wealth of enterprise development expertise having developed a multi-million-dollar worldwide e-commerce enterprise, and is co-founder of a number of ventures, together with FMCG distribution, a predictive analytics firm and a financial-tech startup known as perfectsen which had Maybank as a long run shopper. He enjoys mentoring startups and regularly speaks at know-how associated occasions. He holds an MBA from INSEAD, France obtained in 2010.

Ikano Perception, head-quartered in London is quickly increasing their functionality within the SEA area, having lately assisted with the launch of the world’s largest IKEA retailer in Pasay Metropolis, Philippines. Their most up-to-date innovation has been using shopper location analytics to grasp the post-COVID purchasing and migration patterns of shoppers to retail shops and purchasing centres.

Chua will be a part of Ikano Perception’s native workforce of knowledge scientists and information / know-how consultants, forging new relationships with companies throughout Southeast Asia.

For extra info, go to perception.ikano