Joyce Watts is a former mental property, IT and media lawyer turned serial entrepreneur.

In addition to being the founding father of TOT: HOT OR NOT she helps companies with their search engine optimization, e mail advertising and marketing & social media as BrightSmart.com.au; she owns an internet bike retailer CycleStyle.com.au and develops and produces inventive experiences for households by way of WheelieGoodFun.com. She used to publish one other standard life-style and meals weblog referred to as MEL: HOT OR NOT The decisive information to Melbourne.

She lives in inner-city Melbourne along with her husband, two kids and 7 bikes.